Which Google Analytics feature uses machine learning to measure conversions?

Google Analytics feature that uses machine learning to measure conversions is called “Smart Goals.” Essentially, Smart Goals automatically evaluate your website traffic and pinpoint the most engaged users based on signals like session duration, page views, and more. By leveraging machine learning, it helps identify high-quality traffic and conversion opportunities. This can be particularly useful for those who may not have a specific conversion set up or defined, allowing them to still measure and optimize for valuable user interactions.